Strategies For Managing Change – 9 Questions That I Highly Recommend

As you consider your strategies for managing change – there are 3 implicit questions: (a) What do I need to know? (b) What works? (c) How do I apply it?Trouble is, we so often get stuck on old assumptions, and as Marshall McLuhan once said: “Most of our assumptions have outlived their uselessness.”It may seem obvious but you would be surprised but how many times I have asked the question of directors considering some form of change initiative: “Why are you doing it and how will it benefit you and how will you know it’s benefited you?” – and got a vague or general answer along the lines of “we’ll be… bigger… better… closer to our customers… reduce our costs… etc”

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The 9 key questionsSo as you think about and plan your proposed change – these are the 9 questions that will set you on the right course:(1) In broad terms – how do you see it being different and better after the change? Have you told your staff? Did they share your view?(2) What is your company like now, in terms of your culture and core processes – the key issues you face and how you all behave?(3) Specifically how will the business be different after the change and in what ways will that change be noticeable?(4) Do you have a clear definition of what your changed organisation will look like? Have you documented this?(5) Have you defined and documented each of the specific benefits to be achieved though this change? (i.e. what is it – what difference will it make – where in organisation does it arise – how will its achievement be measured??)(6) Have you communicated these benefits to your staff? And have you received and responded to their feedback?(7) Have you documented in a list all those who are involved in the change? And specifically undertaken a brief analysis of how the change will impact them?

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(8) Have worked out a communication strategy- and that one that will work two-ways and feedback to you?(9) Have you identified what could go wrong and what you might need to do to avoid that happening?Of all strategies for managing change – the programme management based approach is the most likely to ensure that you avoid the staggering and needless 70% failure rate. These 9 questions are based on this approach and some of the key stages of how to manage change successfully.